Monday, April 22, 2013

Earth Day is our day, too!

Hello from near the top of the bottom of the world!

That’s Justin Cranmer, above, of Tucson, Ariz., wearing his trusty Real Deal Brazil recycled-tarp hat in, yes, Brazil! This spring 2011 shot finds Justin atop Tijuca Peak, which offers a sweeping view of sprawling Rio de Janeiro below. The mountaintop is literally right in the middle of the city.

Justin's verdant travel photo seemed in need of revisiting today, of all days: Nature’s grandeur smack dab in the middle of bustling human life, Brazil, us.

Because today is Earth Day, the day people of every stripe celebrate where we all live, and what we can do to promote continuing to live here. And by here, we mean the big here, the spinning blue-and-green ball of home. The elemental sphere following its set circular path in space, three back from the sun. That here.

Earth Day is all about throwing the world a bone, so to speak. Championing things that can help to preserve what's here, before it's gone and can't be replaced.

So you know Real Deal Brazil products are made from recycled stuff, right? People sometimes forget that, getting all caught up in how we also happen to look mighty freakin’ cool, all rough-and-tumble and Woody Harrelson in Zombieland, and like that. Yet the heart of our signature products is reclaimed old canvas cargo-truck tarps from Brazil, tough and weathered and kind of grizzled, and as unique as you are.

The recycling runs even deeper with us, though: Our classic hats get their shape from strands of heavy wire pulled from landfilled old Brazilian truck tires.

Then there's our hat bands, which include an assortment carved from old coconut shells, or those assembled from trash-bound bottle caps collected from favorite brews.

Reclaimed resources, handmade into resourceful products that look cool enough to forget they're pretty Earth-nifty, too. That, good people, is the Real Deal Brazil!

So we choose to think of today, Earth Day, as a little bit our day as well.

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