Thursday, July 22, 2010

"Field & Stream" Spotlights Real Deal Brazil Recycled-Tarp Hat

We've certainly said it before: Our uncanny recycled-tarp hat his hit some true high-points, press-wise, in its still-young life. Today, we're compelled to say it yet again!

We've waded deeply in the mainstream: Reader's Digest gave us a great nod last year, as did Entertainment Weekly.

We've scored huge with the Web-crawling crowd: BoingBoing.Net, the self described international "Directory of Wonderful Things," was emphatic, saying of our hat: "This thing is just great!"

Reviews have, in fact, spanned the cultural divide; we've received raves in both Tattoo magazine and on, the world's top green-products blog. We've even become a staple subject on a prominent online forum devoted to the act of being a sniper. If we're gonna be in that group's sights, we're obviously much happier being loved rather than hated!

Then late yesterday, we hit another very cool press milestone, getting positively reviewed in a popular blog on the Field & Stream magazine site, reaching an increasing segment of our customer base, the avid fisherman.

That's a snapshot of the page at right.

One of blog writer Joe Cermele's comments from the piece just kills us: "I would sooner wear this hat made well by a small company with a unique idea than just stroll into Wally World and buy a Gilligan hat or something." Beat that.

Which is to say: Thanks, Joe. We're honored as all get-out!

If you'd like to see some of the varied comments that readers have posted along with the article, visit, and scroll to article's end. At last count, there were 21 comments, including a couple great ones from Joe himself.

Here are just a couple, as a sample:

Posted by er1128: "I bought one of these hats in April and it has withstood this brutal South Texas summer admirably, even through all the rain we have at this canvas is fantastic. I have put it through the ringer in the past 3 months and not only does it help to keep cool but it is a lot more comfortable than my old straw cowboy hat."

From Del in KS: "That is a cool looking hat and just what I need so sent my order in a moment ago. "

From highrack: "Love the hat, I want one."

We hear ya, highrack! And we thank you, too.

Wednesday, July 14, 2010

The Real Deal Brazil: A Geocacher's Hat of Choice

From angling to alpining, hiking to hunting, kayaking to kicking back, camping to canoeing, gardening to gun-shooting, traveling to tailgating, hoedowning to hoisting a few, zombie killing to just killin' time, our Real Deal Brazil recycled-tarp hat is the hearty, hardy headwear to beat! And now you can add modern-day treasure hunting to that growing list of livin'-large leisure pursuits.

We've been hearing more and more frequently how our hat just fits in with the whole geoacaching idea, and how geoaching fans are constantly praising our rugged headwear to fellow cachers. About a month ago, in fact, we found ourselves happily mentioned in yet another geocaching forum, (Thanks, TeamThom!)

So today we added a new photo gallery at our Facebook site ( dedicated to the increasing number of geocachers who've adopted our Real Deal Brazil recycled-tarp hat. The photo here, of Chapel Hill, Tenn., geocacher Brad "Monkeybrad" Simmons, was taken during a geocaching trip to Florida's famous gator-filled swamps in early 2010.

For the Muggles among us -- not non-wizards a la Harry Potter, but non-cachers, in geo-speak -- geoaching is an intriguing outdoor activity in which a GPS device is used to find "hidden treasure" stashed in often out-of-the-way spots around the globe. Geocachers tend to be environmentally minded folks; their "cache in, trash out" motto means they spend a bit of time cleaning up the site after finding their cache.

We're thrilled to be part of such a cool and clever pursuit, the swag that tags along!