Tuesday, May 22, 2012

Real Deal Brazil Rides Along in Rally Dixie 2012

Thanks to Greg Bickford for these additional shots of the 2010 Ford Mustang GT that he and his brother Chris will be helming in Rally Dixie 2012, the 1,300-mile fundraising drive that this year supports the national nonprofit Accelerated Cure Project for Multiple Sclerosis.

Now in its fourth year, Rally Dixie includes more than 80 teams of two or more folks in sports cars, muscle cars and various tricked-out and otherwise-unique rides. It takes in three racing events: autocross in Noblesville, Ind.; drag racing at the Clarksville (Tenn.) Speedway; and a couple of laps at Talladega (Ala.) Superspeedway. And along the way, it makes 36 stops at historic and/or scenic locations.

Rally Dixie 2012 kicks off June 18 in Noblesville, concluding with a big party June 21 in Fort Walton Beach, Fla., not too far from the Bickford brothers’ home base near Tallahassee.

Fittingly, the Bickfords call themselves Team Tallahassee. But the name’s a lot more to Greg than just a nice nod to home – he’s a self-described “avid fan of all things Zombieland.” So Tallahassee to him also means Woody Harrelson’s scene-stealing wildass Twinkie-lover in the very cool hat. The Real Deal Brazil recycled tarp hat.

Zombieland fans have likely already singled out the number 3 on the Mustang’s driver’s-side door, and the survival-rule quotes peppering the car’s back and sides. (Our fave: SURVIVAL RULE #17: DON’T BE A HERO. Except that in Team Tallahassee’s version, the word DON’T is marked out. As in: BE A HERO.)

The Bickford brothers are likewise huge fans of our Real Deal Brazil brand. That means not only will RDB hats be present on Greg and Chris’ heads throughout the long drive, but also: Check out that righteous decal on their iconic car’s driver’s-side rear!

Greg and Chris did that, by the way, completely unasked by us. They sent us a note inquiring if it was OK, and we said: What, are you kidding? Of course it is!

We’re a small company, and we’ve had to make it a standing policy that we cannot do cash donations; we simply can’t afford it. But we broke our rule this one time, and chipped in a little to their fundraising efforts. If you can, you should do the same. Great guys. Great event. A fight against a horrible disease. Beat that.

Visit their team site if you’d like to help: http://www.firstgiving.com/fundraiser/team-tallahassee/rally-north-america-dixie

Thanks, you Bickford boys! Go, car No. 3!

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